Gathering Data
Human Neurology and Physiology to Bring You Consumer Thoughts
Measuring brain activity through testing your target audience for visual and sensitive stimulation. Accurately measuring the object of arousal and the emotional triggers that your product given the audience. As a result we rely on natural human responses to determine your bran messaging effectiveness eliminating the bias from any product test or focus group. This allows us to help brands connect with consumers by identifying the attentional, emotional, and cognitive drivers of campaigns.
EEG
Record cortical electrical activity of the brain on a milisecond timescale
Heart Rate
Measure heart rate variences and acceleration indicating arousal levels
Eye Tracking
Showcasing consumer attention and focus points in your product or service
GSR
Measuring the relative change in electrical conductivity between two electrodes
Neuro Services
Offering predicatability in and insights in to marketing activities through science. Helping you optimize communication strategies and materials
Digital Assets and
Website Testing
Using neuroscience tools and insights for consumer physchological profile. Helping you understand why visitors do not interact with your digital content by measuring the instinctive perceptions
Pre-Testing
Advertising Concepts
Testing advertising campaigns with neuromarketing tools on key advertising measures. Using instinctive perception we measure motion advertising and image responses of target audiences
Consumer Neuro Insights
Customer Experience
Testing product effects of consumer perception which influence purcahsing decision. Understanding isntinctive physiological responses during live consumer experience
Report Delivery
Delivering actionable insights for customer centric resources
Analyse
Identify business needs, define business issues and consulting you to make it testable
Design
Building methodology, creating experimental designs and matching
Test
Combine traditional and neuroscientific methods to measures and analyze data
Deliver
Report with concrete specific insights on how to improve content
Neuro Science Specialists
Meet our Team
CEO
Rumen Pozharliev
Holds Phd in Consumer Neuro Science from Erasmus University. Senior Research Fellow at X.ITE, an interdisciplinary Research Center on Behavior and Technology at Luiss University in Rome.
CSO
Fabio Babiloni
Prof. Babiloni is the author of more than 250 communications to conferences, as well as 240 scientific publications that have been featured in international peer-reviewed journals.
CMO
Ivo Pozharliev
Passionate about digital marketing and conversion. Digital marketing executive running programs from $400K-$7M+. History with DHL, Astra Zeneca, BBC, Swisscom, Financial Times.
Senior Neuromarketing Researcher
Patrizia Cherubino
Dr. Cherubino participated in numerous projects related to the application of neuroscience techniques in evaluation of TV commercials, experiencing art, and in retail store environment.
Senior Neuromarketing Researcher
Marco Mancini
Dr. Marco Mancini has +4 years experience in web design, SEO and conversion optimization. His main focus is on the analysis of cognitive and emotional processes using biometrics.
Data Analyst
June Liu
Holds a master of science with background in quantitative analysis, data mining, market research & analysis. +5 years experience as data analyst in B2B industry.
"Implicit research reveals what consumers are really thinking and feeling because it taps directly into the emotions and unconscious decision drivers of consumers. Traditional market research methods, such as survey research, have some well-documented weaknesses because they mainly depend on the deliberate, rational, slow system "
Daniel Kahneman - Nobel Prize Winner
Accreditation
